Over the last six or so years Subaru Canada has entrusted me with shooting any new models, the new BRZ and the redesigned Impreza in this instance, directly out of their Marketing Department. They sometimes give me reference on what kind of look they would like to achieve and then let me loose in the studio or on location. The location vehicles are very rarely shot at the actual location which allows for total control over lighting and visual adjustments.
It’s a great way to work. Shoot all day. Some compilations and minor retouching in the evening and usually approvals the next day.
I also feel pretty fortunate to be working with Thomas Dziedzic as my retoucher. He understands direction very well and it doesn’t take much description to get him to accomplish my (and the clients) vision
